CPA

Cost Per Action Or Cost Per Acquisition Services

What is Cost Per Action Or Cost Per Acquisition?
In digital marketing terminology CPA stands for “Cost-Per-Action” or “Cost-Per-Acquisition”. Where CPC refers to the fee that an advertiser pays to the publisher when the ad is clicked, CPA is also a digital marketing metric and pricing model that refers to the specific action done by a user whether it is registering, signing up, filling a form, making a purchase or watching a video.

In this type of advertising model, you pay the hosting platform (which publishes your ad) each time when the ad prompts to any of the above actions. Generally, CPA is higher than CPC as not every user who clicks the ad will about to complete your desired action.

Benefits of CPA:
As compared to other marketing techniques, CPA marketing is generally more profitable and draws in less risks to the advertiser because you pay only when your ad leads to a sale or any other action you desire. This type of marketing campaign drives better quality traffic to your website, expands your affiliate marketing by giving you scale & distribution and helps you to achieve high return on investments (ROI).

CPA depends upon the two types of conversions that is; Post-Click Conversions and Post-Impression Conversions. The Cost-Per-Action is calculated by this formula:
CPC=(TOTAL ADVERTISING COST)/(THE NUMBER OF ACTIONS OR CONVERSIONS)

RBS will help you to manage an effective CPA:
CPA is considered to be the most profitable marketing technique as it ensures that you only have to pay when you have money coming in. RBS Customized Business Solution can help you to manage an effective CPA for your advertising campaign to increase your business growth. We do brainstorming sessions with our creative and expert team to make a perfect working strategy according to your business.

• Effective management: Effective management will lead to a positive outcome. We can easily engage with your website to understand your business to make better strategy, also we keep informed about changes in CPA marketing strategies of all advertising platforms. We keep an eye on all your products and services to watch the progress.
• Promote your goods: Our affiliated managers can effectively promote your products and services by creating emphatic contents for the ads related to them. We keep ourselves creative toward making better contents. We also keep informed about product updates to make relative changes in the ads.
• Together we do: Putting all teams together in brainstorming sessions makes new ideas to promote your specific product and service. We also make keyword research for creating an add relevant to the user's query.
• Review on reviews: To make progress in any business it is considered good to have a look at your customers' and users' reviews to know what they think about your products and services. This helps to make better improvement.
• Improve your quality score: We help to improve the quality score of your ads by adding contents and keywords relevant to the user's requirements. Improving the quality score on a CPA advertising platform helps more to lower your CPA.
  We spend as much time as is required to build a strong conversion rate so that you can focus on your business plans without worrying about how to get a quality audience to your website.