PPC

Pay Per Click Services

What is PPC?
PPC stands for “Pay-Per-Click”, it is a paid e-marketing or internet advertising model which is used to increase the traffic of a website to gain more customers for business, where the advertiser (the owner of the current website) pays a fee to the publisher (more commonly a search engine or a website’s owner who let the ads be displayed on their platforms) each time the ad is clicked by a user.

Pay-per-click campaign is the most popular digital marketing model for driving traffic to a website that helps to increase the profitability of a business.

Why is PPC? needed for a business?
When a user search about some products, services and information on a browser at a specific time, the advertiser has the ability to show the ads at that specific moment which are relevant to the products, services and information searched by the user in this way it increases the probability of clicking the ad by the user to be more productive and get better results.

Though there are many types of organic methods of internet advertising like using social networking sites to share blog contents etc. where you don’t have to spend money but that’s not much effective and takes more time. PPC is an inorganic method of internet advertising for which you pay a fee for each click attempted on your ads, so it’s a way of directly buying customers' visits to your websites and is a more effective way to get more customers as it all depends on the relevancy.

Why Choose RBS for successful PPC campaign:
RBS Customized Business Solutions is mastered in Pay-Per-Click marketing as we can do custom programming for the most complex functions you think. No more headaches now! Select RBS to get the best services and we will handle it for you so that you can focus on your business and let it grow fast. We use strategic marketing tactics for PPC campaigns that have been proven to work.

Our professional team can do research, audits over what’s working and what’s not working and can make perfect and relevant ads for your brand, products and services for the PPC campaign that will result better and make a positive outcome.

• Choosing the best platforms: Currently Google Ads is the most popular pay-per-click platform as the Google search engine is widely used all over the world and almost the whole globe uses Google services as well as Microsoft Advertising is also more popular pay-per-click platform as it has over 137 million unique desktop searchers on Bing. Now some most popular social networking platforms and websites such as Facebook, Twitter, LinkedIn and Pinterest have also adapted pay-per-click into their advertising model.
• Selecting perfect Keywords: We can do Keyword research for your ads to select the most relevant and positive Keywords for your brand, products and services that are more commonly searched by the users. Along with positive Keywords we also add some negative Keywords regarding the free or the services which are not looked to buy that will help to remove the unqualified traffic.
• Ad layout: Selecting the best layout is an important thing to be cared about while making an PPC ad and it depends on where the ad is going to be displayed. Using the perfect contrast and text font will help your ads to highlight more on the selected platform. Expanded Text Ads, Product Listing Ads and Image Ads, we can make all types of ads for your products and services.
• Device and Location targeting: Targeting the preferred devices of a user who has made a query regarding a product or service will increase the probability of clicking your ads. Just like that we can also target the location where the chances of increasing your business so that your business could be more profitable.