CPC

Cost Per Click Services

What is CPC?
CPC stands for "Cost-Per-Click", it is another term used for PPC (Pay-Per-Click). CPC refers to the actual cost or price you pay in your PPC marketing campaign for each time when your ad is clicked by a user.

CPC is a digital marketing matric which is used to figure out the costs of showing ads to the users on search engines like Google, Bing and other PPC advertising platforms. CPC provides you with an idea about how much you have to invest in your PPC marketing campaigns that increase the productivity of a business and help to increase the growth rate as well.

What is the importance of CPC?
Google Ads, Microsoft Advertising and other PPC advertising platforms like Facebook, Twitter, LinkedIn and Pinterest etc. charge differently for PPC marketing. The rate per click on your ads defers in every PPC auction regarding to several factors which includes your maximum bid (amount you're willing to pay for each click on your ad), your ad-rank (depends on your bid amount, ad quality and context) and your quality score (depends on how Google AdWords rates your ad and relevancy of your ad with the keywords of the user).
Here is the formula of how you can calculate your CPC:
Actual CPC = (Ad rank of your competitor/Your quality score + .01)$
Thus CPC gives you an insight about your investment for your PPC campaigns and helps you to achieve your ROI.

Maintain your traffic and lower your CPC with RBS:
RBS Customized Business Solutions is a professional digital marketing company that can help you to manage and lower your CPC while maintaining your website's traffic successfully through perfect strategic tactics. We know better how much it is important to you to plan your investment for your PPC campaigns in your business so we put our minds together and figure out the best strategy for lowering your CPC without affecting the quality of the traffic of your website. Here's how the strategy works for improving your CPC:

• Bidding strategies: You can choose the manual or automated bidding strategy for the PPC auction. We understand your business, your audience and make a bidding strategy for your ads so you can focus on your business.
• Refine and target audience: We can strategically refine your audience that is interested in your ads and more likely to visit your website and target them to influence your PPC campaigns. This will improve your quality score and help to lower your CPC.
• Creating relevant ads: Our team can make ads more relevant to the users' queries for which we research to find relevant keywords and contents. Keyword relevancy is the most important part of PPC advertising campaigns. This helps to improve your Ad rank as well as Quality Score.
• Self audit: Audit of your PPC campaign is necessary to be more productive and improve your CPC. We regularly check out all your PPC ads to figure out what's working and what's not working so that we can make improvements to make them more relevant regarding the users' keywords and queries.
  We can implement our strategies on your PPC campaign successfully to improve your CPC and you just focus on your business and be more profitable with us.