SMO

Social Media Optimization

What is SMO?
SMOs stands for "Social Media Optimization", it is the utilisation of a number of tactics that are used for the publicity of a product, service or brand on different social media platforms which include Facebook, Instagram, Twitter and all other social networking sites that are most popular amongst all people. Just like search engine optimization, SMO is used to optimize the traffic of a website to increase its visitors.

Why we need SMO?
SMO uses strategic tactics to create interesting contents for the online social media platforms and other content sharing websites to catch the attention of the user which helps to increase the number of visitors of the website, these contents can be any type of infographic image, animation, video or written content. Thus it is helpful to increase the awareness of a product or service in this way it helps to increase the profitability of a business.

According to a source Social Media Optimization was introduced to support SEO. The term "social media optimization" was first used by Rohit Bhargava in 2006 and he also established the 5 rules of social media optimization. Later on some more rules were uncovered by other marketing contributors.

RBS and The 16 Rules:
RBS Customized Business Solutions practices well-executed marketing strategies to promote and publish your product, services and brands. Our expert team can make interesting and attractive contents like graphic arts, infographic images, videos, visual animations and creative written contents regarding your products and services and strategically make it shareable on social media platforms where the users come to know about your products and services. With our work experience and following these 16 rules of SMO, we are able to make the best marketing strategies that have been proven to work:

• 1. Increase the linkability of your content, by adding blogs or simple aggregate contents.
• 2. Making the tagging and bookmarking easy and in a strategic way that will help to promote your site.
• 3. Reward inbound links to encourage blogs and contents.
• 4. Helping your content to travel by sharing it on the relevant sites.
• 5. Encourage the mashup by letting the co-creation of content happen which helps to promote your site.
• 6. Be a user resource of information to the users that will be helpful to them.
• 7. Reward helpful and valuable users by promoting their works.
• 8. Participate with others on social media by involving in the discussion.
• 9. Know how to target your audience with the content that will attract them.
• 10. Create new, quality content for your site which will be appreciated by users.
• 11. Be real and do not promote fake contents.
• 12. Don't forget your roots, be humble.
• 13. Don't be afraid of experiments, keep trying new tools and accept the change.
• 14. Develop an SMO strategy with your objectives and goals.
• 15. Choose your SMO tactics wisely that will result in a positive outcome.
• 16. Make SMO a key part of your marketing process, make our SMO tactics a part of your business and we will serve you in every possible way there is.

With these 16 essential rules and our ideology, we are able to make a perfect marketing strategy for the promotion and publicity of your product and service so that you can just focus on your business and in this you can reach your business goals and make more profit with us.